Disney+ will undergo changes to plan terms and pricing, at least in the United States. streaming service do mickey announced that the promised ad-supported subscription model will arrive in North America in December. Information taken from a magazine. Diversity.
According to information released by the company, Disney + Basic, as the ad-supported plan is called, will launch on December 8 in the US at a cost of $7.99 per month (about R$40 in current conversion). That’s the price of the current ad-free version of the streaming service, which will cost $10.99 per month. or $109.99 per year (559 reais) – by 38% – and will be called Disney+ Premium.
The Disney+ advertising plan will include the same content as the ad-free tier, though some titles may not display ads, according to the company. Disney+ Basic will launch with approximately four minutes of ads per hour. It will start with 15-second and 30-second commercials but will eventually expand to “a full suite of promotional products,” Disney president of ad sales Rita Ferro said at an investment conference.
The Disney+ Advertising Plan will not accept political or alcohol ads, nor will it run ads on children’s profiles or against children’s programming. The company expects the majority of Disney+ customers to opt for the cheaper, ad-supported plan over time.
There are no predictions that this new subscription format will arrive in Brazil, but the streaming service has taken the opportunity to make other announcements. In addition to Disney+, the conglomerate will also raise prices on Hulu and ESPN+, as well as three U.S. subscriber platforms.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our streaming portfolio, we will provide consumers with more choices across price points to meet the diverse needs of our viewers and reach an even wider audience. “Karim Daniel, president of Disney Media & Entertainment Distribution, said in a statement.
Disney announced updated pricing and streaming plans in its June 2022 earnings report, which exceeded all expectations. During this period, the company gained 14.4 million subscribers, well above analysts’ forecasts of 10 million, surpassing 152.1 million on July 2.
In 2023, the company plans to expand its Disney+ launch with ads internationally, chief financial officer Christine McCarthy told analysts.