Even with a release date set for 2023, Google has put production on hold and handed over the entire team responsible for developing the new Pixelbook laptop.
Unidentified sources told the site edge that this measure is related to Google’s cost cuts. With the solution, the model is in stand next to and the launch is cancelled. O The Pixelbook Go model is still on sale in the US, Canada and the UK.
The decision caused surprise in the market. Pixelbooks became popular in the US during the pandemic, when they became an effective and relatively inexpensive alternative to Apple and Microsoft laptops.
Sales of ChromeOS devices, the Pixelbook’s operating system, are up 275% compared to the first quarter of 2020 and the same period of 2021.
Now there are hypotheses about the abolition of the line. First, in 2022, Pixelbook sales have fallen more than those of competing manufacturers. American research firm Gartner rated the overall drop in sales of these Google devices since January was 30%.
Another hypothesis is the development of the Tensor chip, which may have been the reason for the rearrangement of Google commands. What is clear is that big technologies focus on smart watches and tablets, where there is still a gap in the Android market.
what does google say
Google hasn’t officially commented on its blogs about the discontinuation of the Pixelbook. to the website edgeHowever, communications manager Laura Brin said that Google has changed its priorities.
“Google does not share future product plans or personnel information,” he wrote. “However, we are committed to building and maintaining a portfolio of products that are innovative and beneficial to our users.”
“For our people, as we reprioritize, we work to transition team members between devices and services,” he said. The Pixelbook team has been relocated to other industries, she said.
In July, Google CEO Sundar Pichai wrote in a memo this is aimed at slowing down hiring and downsizing some of the projects in the company. In some cases, this means streamlining processes, Pichai says. And in others, the suspension of development and the reallocation of resources to higher priority areas. This appears to have been the case with the Pixelbook.